FDA is launching a public service Campaign against Youth Vaping “Epidemic”
USA Today (September 18, O’Donnell) reports the FDA launches a public service campaign targeting youth vaping. The FDA plans to place ads in 10,000 school restrooms and on websites. In fact, the campaign follows FDA Commissioner Scott Gottlieb’s announced teen e-cigarette use as an “epidemic”. Furthermore, there is a reason for the campaign ad’s placement. Truly, many teens use e-cigarettes or faced with peer pressure to do so on restrooms, Gottlieb added.
On its website, CNN (September 18, Lamotte) reports the campaign addresses the “nearly 10.7 million teens at risk for e-cigarette use and potential addiction”, the agency said Tuesday. The agency possesses the data showing last year’s clear rise in the number of teens using e-cigarettes, Gottlieb explained.
In addition, “For the first time ever, we are bringing the campaign into high schools to the point of contact where they are doing the behavior”, says Kathy Crosby, Director of the Office of Health Communication and Education at the FDA’s Center for Tobacco Products.
On its website, NBC News (September 18) reports Mitch Zeller, Director of the FDA’s Center for Tobacco Products, said, “E-cigarettes are now the most commonly used tobacco product among young people in the United States,” and “we need to get the word out about the dangers of e-cigarette use among adolescents.” This further amplifies the campaign against youth vaping, which is regarded as an “epidemic”.
The ADA Foundation offers a resource on e-cigarettes.
Article from: ADA Morning Huddle
Lorin Berland, DDS